With this year’s domestic box office expected to rise to $9 billion, of course the major Hollywood studios are taking super bowl LVII announcements seriously.
The big game, which drew 112 million viewers last year, is still a huge megaphone when it comes to drawing attention to its blockbuster movies, and this year, starting in Disney/Marvel Studios’ Ant-Man and the Wasp: Quantumania, has many of them. So if you’re a studio looking to turn heads and separate your movie from the conveyor belt of event movies that happen every weekend from late February through September, then you better put a record $7 million per a spot of 30 seconds. Fox’s February 12 broadcast of the Kansas City Chiefs-Philadelphia Eagles matchup.
In recent years – before and after the pandemic – Super Bowl trailers have become events unto themselves. Studios often release a portion of them before the game before releasing something longer on Sunday. Looting happens on social media the Monday following the game, as many catch up on the trailers that aired; last year, Doctor strange in the multiverse of madness It was the most viewed spot on social networks in the 24 hours following the LA Rams’ win over the Bengals with 93 million views, according to RelishMix, that film ultimately posted the biggest box office opening last year in the US and Canada with $187.4 million, and the third-highest of the year with $411 million behind Top Gun: Maverick ($718.3M) and Black Panther: Wakanda Forever ($436.4M) in gross calendar year.
Big problem this year: Warner Bros.which has typically sat on the sidelines at previous Super Bowls, is expected to have a spot for DC’s June 16 release The flash, which the comics studio’s co-head James Gunn has declared “probably one of the best superhero movies ever made”. The photo starring Ezra Miller is expected to reset the DC Universe.
Universal always brings him to the Super Bowl for the Fast and Furious franchise. In 2020, when no one expected a pandemic at game time, the studio released a Miami concert trailer for the F9 debut trailer. This year, on February 9, he is launching a FastX party at LA Live Event Deck with star Vin Diesel and the cast of the world premiere of the tenth part trailer. FastX opens May 19.
While Uni is launching its big campaign to x fast on Super Bowl Sunday, he’s already up two spots in the campaign for the April 7 launch of Illumination’s Easter weekend. Super Mario Bros. movie. As such, don’t wait for the plumbers.
We hear that on the Universal front there will be a 15-second pre-game spot for the Elizabeth Banks-directed thriller. Cocaine bear. That movie opens on February 24.
Disney is always part of the pigskin show and expect no less this year as it’s all set for Marvel Studios. Ant-Man and the Wasp: Quantumania (February 17th), guardians of the galaxy vol. 3 (May 5th), The little Mermaid (May 26), from Pixar elementary (June 16) and possibly Indiana Jones and the dial of fate (June 30) and Marvel Studios’ the wonders (28 of July). No places for Disney+ secret invasion They are expected.
Already in the ether is the Heineken cross brand how many place below, already with 26 million views on YouTube:
Paramount also has a rich history with the Super Bowl. This year we hear that there will be places for scream VI (March 10th), Dungeons and Dragons: Honor Among Thieves (March 31) and Transformers: Rise of Beasts (June 9). Not expected: a trailer for Mission: Impossible – Dead Reckoning Part One (July 14). Paramount had one for Mission: Impossible Fallout during the 2018 Super Bowl.
Like previous studios, Amazon/MGM and Lionsgate did not comment on their Super Bowl plans. However, it wouldn’t be surprising if one had a presence; Amazon had a place for your Lord of the Rings series last year and MGM had one for no time to die in 2020. Therefore, it would not be a surprise if United Artists Releasing’s creed III (March 3) appears, or if Lionsgate’s John Wick: Chapter 4 (March 24) causes a sensation. The last franchise ran a place for John Wick: Chapter 2 during the 2017 Super Bowl.
Sony, like last year, will not be on the roster for the Super Bowl. The last time a spot fell during the Great Game was in 2017 with the Ryan Reynolds-Jake Gyllenhaal sci-fi flick. Life.