It’s not just quality content that makes a streaming service stand out from its competitors. Improving the user experience remains an integral part of the fight to reduce churn. On Monday, Netflix released updates to its iPhone app that introduced a revamped interface with a new billboard design, new card transitions, new animation for the home and profile screens, updated haptics, and more.

Train Netflix Product Designer Janum Trivedi tweeted about the update along with a video showing the new version of the app. Trivedi wanted the app to “feel more fluid, luscious, and polished,” she wrote.

When iPhone users open the Netflix app, they’ll see a large card of a movie or TV show taking up most of the screen. This billboard design is made to promote a suggested title that is available on the streaming service. What’s interesting about the update is that the card now uses the parallax effect, which is when the wallpaper moves or shifts slightly when an iPhone user tilts the device back and forth. Additionally, title cards are now surrounded by a colored border, which is the primary color in movie or TV artwork.

It also appears that the “Info” tab at the bottom of the card has been removed. Instead, users can simply click on the card, which will take them to a separate page with information about the show or movie.

Previously, the card transition was less smooth in the app. When a title was selected, the information section would simply slide up. The new card transition shows the card grow and then the information opens in a full screen version.

Another cool update is the profile screen animation. Instead of the classic side-swipe action that occurred when a user switched profiles in the previous app, users will see the profile icon grow as it jumps to the center, then shrink to its normal size and bounce to the corner top right of the app. page.

Netflix subscribers will probably enjoy the update to the iPhone app, as browsing feels more fun and interactive.

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