As for the changes Apple announced on Friday, the company told developers that “apps and in-app purchases (excluding auto-renewing subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa and the United Kingdom.” This increase will begin on February 13.
Fluctuations in exchange rates are one of the reasons why Apple often changes prices in the App Store.
In Ireland, Luxembourg, Singapore and Zimbabwe, app and in-app prices will not change, but developer revenue will fluctuate due to the following tax changes:
- Ireland: Reduced rate of value added tax on electronic newspapers and periodicals from 9% to 0%
- Luxembourg: Reduction of the value added tax rate from 17% to 16%
- Singapore: Goods and Services Tax rate increased from 7% to 8%
- Zimbabwe: Value Added Tax rate increased from 14.5% to 15%
By the end of the current month, Apple says earnings will increase for local developers in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand and Uzbekistan.
Apple reminds developers that they can change the prices of their apps and in-app purchases (including auto-renewing subscriptions) at any time through App Store Connect. The company also reminds developers selling subscriptions that they can also leave the same price for existing subscribers.